World Publications - Case Study
Background
At World Publications we were using costly and ineffective direct marketing materials for our annual subscription renewal and prospecting packages. Then in December 1999 we began working with Print Media Network.
Print Media Network Inc.
Once we were working with Print Media Network, they were able to suggest more cost effective printing alternatives that were targeted to specific market segments (i.e. self-mailer for home school market, 9”x12” envelope package for school market, etc.)
Net Gain
According to World Publications, Print Media Network provided the following benefits to their company…
- Increased response rates on our direct mailings
- Saved approximately $75,000 in printing and fulfillment costs compared to preceding year’s production costs