Integrity Media - Case Study
Background
Our company has been working with Dan Ducatel since 1988, prior to incorporating as Print Media Network. My role at Integrity involves the creative/marketing side, as well as the production side, of multiple large marketing campaigns at one time.
On any given day, there are numerous issues to be addressed with ad agencies, freelance artists, printers, letter shops, etc. A large part of any day was given to obtaining quotes for direct mail campaigns, comparing quotes, awarding bids, working out schedules, along with everything else associated with the printing of our marketing efforts.
Print Media Network Inc.
Because Print Media Network maintains great relationships with their sources, is always on the hunt for better sources, and places large volumes of work with their sources, they are able to get as good as or better pricing than I would get as an individual client bringing a single job to a printer. Then they coordinate the schedules, stay in touch with the printers as to my status in the creative area, ride herd over the job once I've delivered the files, and see it through to delivery at the letter shop.
In other words, they bring another pair of hands and expertise to the table without the additional expense of having someone on the payroll. All the work that they are doing in the background is work that I would have to do if I weren't working with them.
Net Gain
According to Integrity Media, Print Media Network has provided the following benefits to their company…
- Ability to access the best sources for printing through Print Media Network Inc., a single source provider
- Increased efficiency by having Print Media Network become the hub to consolidate the entire production process
- Saved money through effective competitive pricing from some of the best vendors in the country based on Print Media Network’s relationships with these companies
Marc Parrish, Manager,
Direct-to-Consumer Marketing, Integrity Direct, Mobile, AL