Champs Elysees - Case Study
Background
Champs Elysees is an international publisher of foreign language tapes and magazines. They sell their tapes and magazines through direct marketing programs offering subscription programs. They would shop their local market looking for the best printing and production prices.
Print Media Network Inc.
Print Media Network made contact with Champs Elysees and entered into an agreement with Mark Greene, publisher, to produce a series of direct mail campaigns to sell subscriptions for their foreign language programs.
Net Gain
According to Champs Elysees, Print Media Network has provided the following benefits to their company…
- Provided consulting services to offer the most effective methods of production and printing for the company’s direct mail pieces
- Reformatted a Sweepstakes promotion to save approximately 25% in both design and production costs
- Provided an excellent selection of printing vendors to offer the most economical printing processes for each particular project
- Saved over 50% in total printing and production costs by suggesting a new format combined with a new production process
Mark Greene, Publisher,
Champs Elysees, Nashville, TN